Last week saw the launch of a project that I've been working on since January 2012, and I must say it has been a blast to be involved. As part of a two man team I put in some 'record breaking' hours to design and supply print ready art work for this years book (yes all them cut outs and illustrations...eek!)..
The Guinness brand has true global reach, and this years book was no exception with close to a 4 million book print run as well as translation into many languages. New to the book this year was a live '3D' element. If the reader points a mobile device at embedded pages, the book really 'jumps' to life.
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